Parlance: a set or style of words for a particular purpose
The new year is almost upon us, and you know what that means? Yup – time for a social media tidy up! And I’ve got a few quick suggestions and some that will take a bit more time but will also deliver value moving forward.
“Everyone” is never the answer to the question, “Who are your target audiences?”
It never ceases to amaze me when someone actually answers “Everyone” because it suggests to me that they’ve not thought things through.
Nothing has a target audience of everyone. I mean, if I am wrong, please let me know. But nothing comes to mind.
You don’t have to drill down too deep to start narrowing things down. Even if you do the barest minimum, you get at least three groups to focus your content a bit more. Continue reading “Who Is Your Target Audience? Hint: It’s Not “Everyone.””
The recent flurry of articles about growing calls for a return to the office got me thinking. I’m sure some companies genuinely can’t break that habit, but I get the sense that at least some of the hype around this idea is coming from commercial landlords with space going spare and failing investments.
Not sure why it has to be an all-or-nothing sort of thing. More people are going into the office than, say, this time last year but we’re still seeing a lot of flexible working as well as a lot of people committed to keeping that flexibility. That means remote working isn’t going away – and that means you need to make extra sure it is producing the results you want or those calls to come back to the office will gain traction. And we don’t want that, do we?
So, how to ensure remote working works for you? Here are six things to keep in mind: Continue reading “How to Ensure Remote Working Works”
In a SHOCKING bucking of expected trends, I am not posting about Threads (which I imagine will get enough bandwidth today without my adding to it).
So no. Today I am posting about hashtags. Because more and more, I am coming to the conclusion that they don’t matter… or at least they don’t matter as much as they are generally assumed to.
Perhaps it’s evolutionary. Perhaps they mattered more before but they’ve become just a way to ensure I can find my own things in the future. If, for example, I want to do a round-up of an event I was doing live socials for or a monthly wrap-up…
But between posts with 30-40 hashtags and hashtags so broad in scope there is no telling what following it will turn up, they are becoming less useful as a discovery tool.
I admit this is just a feeling with a bit of my own anecdotal data from looking at socials with and without hashtags.
Does anyone else feel this way or see signs of this being the case?
Now, normally I’d be here talking about content audits or social media or some such. But not today. Why? Because it’s Tortellini Day and because one of the topics I write about all the time is food.
Happy Tortellini Day! To celebrate, I present just one of the many possible origin stories for this pasta-rific treat.
Lucrezia Borgia – yes, THAT Lucrezia Borgia – was travelling and stopped for the night at an inn in the small town of Castelfranco Emilia. The innkeeper was so captivated by Lucrezia that he couldn’t resist the urge later that night to peek at her through the keyhole. There were only a few candles lighting in the room so all he could see was her navel, and that, only just.
Now this might not seem a lot to you but not a lot happens in Castelfranco Emilia and a new navel was no doubt a noteworthy event. Anyway, the sight of Lucrezia’s navel sent him into ecstasy and he rushed to the kitchen and created tortellini in its image.
Or, it might have been intended to mimic the shape of a turtle – intended to echo the architecture of the area where many 17th-century buildings allude to the turtle motif.
But you know, turtle are fine in their way but they are no Lucrezia Borgia. So, I know which story I’m sticking with.
Want to see more of my food content? Head on over to Fabulous Foodie.
