The new year is almost upon us, and you know what that means? Yup – time for a social media tidy up! And I’ve got a few quick suggestions and some that will take a bit more time but will also deliver value moving forward.
The recent flurry of articles about growing calls for a return to the office got me thinking. I’m sure some companies genuinely can’t break that habit, but I get the sense that at least some of the hype around this idea is coming from commercial landlords with space going spare and failing investments.
Not sure why it has to be an all-or-nothing sort of thing. More people are going into the office than, say, this time last year but we’re still seeing a lot of flexible working as well as a lot of people committed to keeping that flexibility. That means remote working isn’t going away – and that means you need to make extra sure it is producing the results you want or those calls to come back to the office will gain traction. And we don’t want that, do we?
So, how to ensure remote working works for you? Here are six things to keep in mind: Continue reading “How to Ensure Remote Working Works”
A recent client meeting trip into London got me thinking about content audits again – what they can do for a business or organisation, why they happen and why ‘audits’ and ‘inventories’ are NOT the same.
And as the topic keeps coming up, I thought it might be helpful to get it all down here. Continue reading “What a Content Audit Is, What It Isn’t and Why You Need One”
I recently nodded my way through an article about ‘digital estate sprawl’ because I’ve definitely seen a lot of it the last few years; especially as the phrase ‘digital transformation’ becomes more and more misunderstood as ‘just make it digital.’ And it’s not just in large organisations where you can see how and why it happens so easily.
Any size company can find itself with a digital footprint that has expanded more … organically than strategically. It’s an issue Imogen Hitchcock at Beaumont addresses in ‘Why websites are like gardens – a new approach to building website content‘ – but applied to an entire digital landscape instead of just one site.
And it’s not only the number of websites that creates the overgrowth. Continue reading “Are You Managing Your Digital Landscape”
