ABOUT ME
The Short Version: I’m a digital communications generalist who brings a wide range of skills to bear on the entire content life-cycle, adds value at every stage and understands how it all works together. I’m also a writer – mostly covering food, travel and other lifestyle topics but curious about everything.
The Longer Version: A broad experience in traditional marketing, publishing and digital communications means I bring value to all stages of the content marketing process — creation, delivery, management and governance. Projects can find me managing everything from daily site maintenance to content assessment and strategy, social media and community management to site transition. Over the course of my career, I’ve worked at leading publishers and top agencies, worked with FTSE and S&P 100 firms, national non-profits, arts organisations and small businesses.
I’ve developed expertise across multiple areas – content management, marketing, project management, process analysis and transformation. All these creative, operational, and collaborative abilities have been honed while working on and leading cross functional teams, driving progress while balancing a high volume of competing demands and deadlines.
ABOUT THIS BLOG
I deal with content. A lot of content. Creating it, organising it, managing it, managing those who create it. Sometimes it’s linked to Modern Parlance, the content consultancy I founded over a decade ago. Sometimes it is part of my work as a freelance writer. Then there are times it comes from having fallen down the research rabbit-hole; a situation I find myself in quite a lot.
I engage in the digital content and communications field in a very generalist way and as a result, have quite a few opinions on a broad swathe of that dynamic and ever-changing sector. Personal Parlance is where all those opinions pieces, personal essays, news commentary and extra-curricular material lives. On any given day, you can find my thoughts on content marketing, social media, publishing, books, communication, indexing, writing, education – and anything else that catches my eye.