In a SHOCKING bucking of expected trends, I am not posting about Threads (which I imagine will get enough bandwidth today without my adding to it).
So no. Today I am posting about hashtags. Because more and more, I am coming to the conclusion that they don’t matter… or at least they don’t matter as much as they are generally assumed to.
Perhaps it’s evolutionary. Perhaps they mattered more before but they’ve become just a way to ensure I can find my own things in the future. If, for example, I want to do a round-up of an event I was doing live socials for or a monthly wrap-up…
But between posts with 30-40 hashtags and hashtags so broad in scope there is no telling what following it will turn up, they are becoming less useful as a discovery tool.
I admit this is just a feeling with a bit of my own anecdotal data from looking at socials with and without hashtags.
Does anyone else feel this way or see signs of this being the case?