Being Aware of Awareness Days

I love a good awareness day. Not just because they are a fun way to flesh out a social media calendar – there’s one for nearly everything – but because I always pick up something I didn’t know every time I draft new awareness day content.

But I know they are not universally beloved. Some people dismiss them as a quick crutch if you’ve got nothing else to say. And I cannot deny that there is some truth in that. You can tell when they’ve been thrown in just because someone has run out of time, ideas, or interest.

But it doesn’t have to be like that. If you use them reasonably, awareness days are great for highlighting your brand and encouraging engagement. Just be sure that you:
Continue reading “Being Aware of Awareness Days”

What Is Happening With Hashtags?

In a SHOCKING bucking of expected trends, I am not posting about Threads (which I imagine will get enough bandwidth today without my adding to it).

So no. Today I am posting about hashtags. Because more and more, I am coming to the conclusion that they don’t matter… or at least they don’t matter as much as they are generally assumed to.

Perhaps it’s evolutionary. Perhaps they mattered more before but they’ve become just a way to ensure I can find my own things in the future. If, for example, I want to do a round-up of an event I was doing live socials for or a monthly wrap-up…

But between posts with 30-40 hashtags and hashtags so broad in scope there is no telling what following it will turn up, they are becoming less useful as a discovery tool.

I admit this is just a feeling with a bit of my own anecdotal data from looking at socials with and without hashtags.

Does anyone else feel this way or see signs of this being the case?

Searching Out Stock Photos

Does the cost of stock photography sometimes leave you reeling? Join the club! I’ve been shopping for and using stock photos for over 25 years and the price tag can leave me speechless on occasion.

While cost is very often what sends people hunting for free or cheaper sources of stock photography, there’s another reason that becomes bigger as time goes on — lack of choice. Have you noticed the same pics showing up on multiple paid sites? Me too. There’s a particular coffee cup, for example, following me from 123RF to Dreamstime, Bigstock to Canstock, Shutterstock to Deposit and back again.

So I go hunting for something that doesn’t look like the same picture everyone else is using on their content about the same topics. And even if I don’t see them everywhere, shots on the major sites can be perfectly fine but … predictable. Technically good, of course, but safe, cookie cutter … boring.

Not surprising then that we attempt to escape high cost, repetitiveness and blandness by Googling phrases like “free stock photos” or “hi-res free photos.”

Only then we find out how bad some of the “free stock photo” offerings are. Well, maybe not so shocking if you subscribe to the “you get what you pay for ” school of thought. But even taking that into account, some of them are breathtakingly bad. Luckily there are increasingly good places to find high quality, absolutely free stock photos.

All the sites below offer free high-resolution photos under a Creative Commons Zero (CC0) license which means:

  • you can copy, adapt or distribute the images for either commercial or personal use without requiring creator consent.
  • you can’t claim ownership or resell them as is.

No purchase, permission, or attribution* required. Continue reading “Searching Out Stock Photos”

Sharing is caring. And good practice

Sharing is part of what makes social media social. It shows the your potential audience that your content offers more than just a hard sell. No one is going to spend more than a minute longer than they have to for a hard sell. Sharing not only encourages trust and engagement, it boost the likelihood that they will share/recommend your content to others.

So what should you be sharing? Goodness, the list is endless. Continue reading “Sharing is caring. And good practice”