I love a good awareness day. Not just because they are a fun way to flesh out a social media calendar – there’s one for nearly everything – but because I always pick up something I didn’t know every time I draft new awareness day content.
But I know they are not universally beloved. Some people dismiss them as a quick crutch if you’ve got nothing else to say. And I cannot deny that there is some truth in that. You can tell when they’ve been thrown in just because someone has run out of time, ideas, or interest.
But it doesn’t have to be like that. If you use them reasonably, awareness days are great for highlighting your brand and encouraging engagement. Just be sure that you: Continue reading “Being Aware of Awareness Days”→
With a few notable exceptions, more gets done when people work together. Except for the control freaks among us (and we all know at least one), we all know that collaboration can boost productivity. If we didn’t know it, consultants tell us all the time, using phrases like ‘teams in harmony,’ ‘working on internal synergies’, etc. All that jargon-y mumbo jumbo.
So, we know it. Consultants know it. Even the control freaks know it despite being possibly uncomfortable with it. So why is collaboration often such hard work, or so difficult to get right? Well, there are a few common obstacles you’ll find in all sorts of workplaces.
The new year is almost upon us, and you know what that means? Yup – time for a social media tidy up! And I’ve got a few quick suggestions and some that will take a bit more time but will also deliver value moving forward.
The recent flurry of articles about growing calls for a return to the office got me thinking. I’m sure some companies genuinely can’t break that habit, but I get the sense that at least some of the hype around this idea is coming from commercial landlords with space going spare and failing investments.
Not sure why it has to be an all-or-nothing sort of thing. More people are going into the office than, say, this time last year but we’re still seeing a lot of flexible working as well as a lot of people committed to keeping that flexibility. That means remote working isn’t going away – and that means you need to make extra sure it is producing the results you want or those calls to come back to the office will gain traction. And we don’t want that, do we?
