Searching Out Stock Photos

Does the cost of stock photography sometimes leave you reeling? Join the club! I’ve been shopping for and using stock photos for over 25 years and the price tag can leave me speechless on occasion.

While cost is very often what sends people hunting for free or cheaper sources of stock photography, there’s another reason that becomes bigger as time goes on — lack of choice. Have you noticed the same pics showing up on multiple paid sites? Me too. There’s a particular coffee cup, for example, following me from 123RF to Dreamstime, Bigstock to Canstock, Shutterstock to Deposit and back again.

So I go hunting for something that doesn’t look like the same picture everyone else is using on their content about the same topics. And even if I don’t see them everywhere, shots on the major sites can be perfectly fine but … predictable. Technically good, of course, but safe, cookie cutter … boring.

Not surprising then that we attempt to escape high cost, repetitiveness and blandness by Googling phrases like “free stock photos” or “hi-res free photos.”

Only then we find out how bad some of the “free stock photo” offerings are. Well, maybe not so shocking if you subscribe to the “you get what you pay for ” school of thought. But even taking that into account, some of them are breathtakingly bad. Luckily there are increasingly good places to find high quality, absolutely free stock photos.

All the sites below offer free high-resolution photos under a Creative Commons Zero (CC0) license which means:

  • you can copy, adapt or distribute the images for either commercial or personal use without requiring creator consent.
  • you can’t claim ownership or resell them as is.

No purchase, permission, or attribution* required. Continue reading “Searching Out Stock Photos”

Content Marketing Ideas for Small Biz

In Part 1 of my Small Biz Tips – Digital: A Big Boost for Small Biz – I discussed the way that small businesses and independent shops could use content marketing & social media to meet the challenges of today’s consumer-centric marketplace. My intention was to put content marketing in a context non-marketers could understand and to explain social media’s role in the content marketing landscape. I hope I succeeded.

It was, by necessity and design, very broad so by this time you’re probably wondering how can you make content marketing work for your business specifically?

Continue reading “Content Marketing Ideas for Small Biz”

Digital: A Big Boost for Small Biz

With technology giving people unprecedented information and choice regarding products or services, customers are now firmly in a position of power in their relationship with retailers, service providers and brands.

This means you have to work harder than ever to meet – and wherever possible exceed – customer expectations. Digital marketing can help you meet this challenge. It boosts customer acquisition and loyalty; raises word of mouth and expands the relationship between shopper and seller.

When we say “digital marketing” – what are we talking about?

I’m so glad you asked. Welcome to Small Biz Tips (Part 1 of 2) where I intend to fully ignore buzzwords and jargon (much of it means very little anyway) and break this down into broad categories and terms everyone can understand. Continue reading “Digital: A Big Boost for Small Biz”